Don Swope
Co-founder, CEO
Don is a retired U.S. Navy Senior Chief with more than 20 years in Naval Special Warfare and six combat deployments. As CEO, he leads operations, strategy, and business growth, working with government agencies, enterprise customers, and manufacturing partners to bring proven solutions to every project.
Holly Swope
Co-founder, Creative Director
Holly designed for the brands already in your closet: Roxy at Quiksilver, Fox Racing, where she built the women's department, and swim lines for Victoria's Secret, Sports Illustrated, Good American, and SKIMS. That pedigree is Sway's creative backbone: every project gets a real designer's eye, whether it's a full custom line or a quick logo tee.
Jon Davis
Partner, COO
Jon is a retired U.S. Navy Master Chief who served as Senior Enlisted Leader for Tactical Information Operations Forces at Naval Special Warfare Command, completing seven Special Operations deployments. As COO, he keeps the whole operation moving: sales, government contracts, and the execution that turns a signed quote into delivered product. He's also a founding partner at BDG Safety, our sister company for safety gear and PPE.
Collin See
Partner, CFO
Collin brings more than a decade of construction management experience, with over $100 million delivered in civil, design-build, and general contracting projects across the Western United States. As CFO, he keeps the numbers tight across Sway and BDG Safety: budgets, vendor terms, and the discipline that lets us quote sharp without surprises later.
Pete Turbide
Partner, CTO
Pete is a retired U.S. Navy Senior Chief with more than 20 years across Naval Special Warfare and the U.S. Intelligence Community, where he led cyber, signals intelligence, and electronic warfare operations. As CTO, he builds our company stores, custom online shops where your team orders its own branded gear, and keeps every system behind your order fast, accurate, and connected.
Meg Broad
Finance Manager
Meg runs the books: invoicing, payables, and the thousand details that keep vendors happy and orders moving. If it has a dollar sign on it, Meg has already reconciled it.
Loni Cerny
Account Executive
Loni is a retired U.S. Navy Chief with 20 years of service and six deployments. As our Account Executive, she owns client relationships from first idea to delivery day: product picks, proofs, timelines, and the hundred small saves in between. Her clients keep her number close for a reason.
Vanessa Cagdan
Production Lead
Vanessa is mission control for production: proofs, purchase orders, tracking numbers, and the daily follow-ups that keep every order moving. When your in-hands date holds without you ever having to ask, that's Vanessa.
Sean Cordes
Graphic Designer
Sean served in Naval Special Warfare as a SWCC, Special Warfare Combatant-craft Crewman, completing three deployments before leaving the Navy to earn his degree in Graphic Design. Now every mockup, proof, and vector rebuild crosses his desk before it touches a product. The difference between a logo slapped on a shirt and a shirt people fight over? That's Sean.